☆VIVIAN CHEN

Hi, I’m Vivian
Los Angeles based Product Designer,
Available for work

About Me

Resume
LinkedIn

SHE+SKY

Overview
I worked with a women’s wholesale fashion company to design and execute digital marketing assets that elevated brand visibility and drove B2B engagement. In addition to marketing design, I played a key role in improving the visual consistency and usability of their e-commerce website. My responsibilities spanned email marketing, ad creative, website optimization, and cross-platform content strategy.

View Website Here

The Challenge

Before I joined, marketing and website graphics were created ad hoc by different team members, leading to inconsistent visuals and brand fragmentation. The e-commerce site also faced UX issues, including mismatched banners, unclear visual hierarchy, and performance bottlenecks.

Role And Responsibilites

Audited the website’s performance using Google PageSpeed Insights, conducted QA testing across devices, identifying bugs and offering actionable UI/UX feedback to improve hierarchy, spacing, and mobile responsiveness.
Deployed targeted email campaigns using Omnisend, resulting in improved open and click-through rates through thoughtful design and messaging.
Designed and managed promotional and website banners, updating assets in the CMS to ensure a cohesive look across the e-commerce site.
Designed marketing graphics for email campaigns, product releases, and seasonal promotions, aligning with the brand’s evolving visual identity.
Collaborated with the creative team to ideate and design social media content and Reels; scheduled and published posts using Later.
Collaborated with the company owner to align creative direction with design best practices, balancing aesthetics with usability.
Produced B2B line sheets and digital lookbooks for retail buyers, supporting sales outreach and brand presentation.
Monitored performance metrics and content engagement to refine creative strategy based on data insights.
Developed and optimized ad creatives for Google Ads, Performance Max, and AdRoll.

Impact

Established a cohesive visual system for website banners and promotional graphics, eliminating brand inconsistency across channels. Increased email link click-through rate from 0.24% to 0.66% through improved layouts, visuals, and copy.
Improved mobile user experience by ensuring banners and layouts adapted cleanly to smaller screens.
Boosted AdRoll campaign clicks by 24% via optimized ad design.

Tools used: Adobe Illustrator, Photoshop, Figma, Canva, AdRoll, Later, Omnisend, CMS